Gender Equality in Advertising
You are invited to attend the pilot of ground-breaking training on gender equality in advertising.
Everyone across the Victorian community is exposed to advertising, regardless of gender, age, location, income, race, ability, ethnicity or sexuality. This makes it a critical setting for gender equality and means that effective transformation within this setting can have very far-reaching benefits.
About this workshop
Advertising is pervasive in all aspects of our lives, and is highly influential in shaping gender norms, attitudes and behaviours. Evidence indicates that advertising frequently exploits and reinforces harmful gender norms and sexualised depictions of women and utilises outdated stereotypes for people of all genders.
A study conducted as part of the Australian Association of National Advertisers' review of its Code of Ethics in 2020 found that while 86% of respondents felt that gender stereotypes in advertising can be damaging to the community, they struggled to identify gender stereotypes in ads. Gender stereotypes are so ubiquitous that they can be hard to identify. Many of us want to make gender equality a reality, but we often don't know where to start. Identifying the problem, implementing practical solutions, and knowing what role you can play can be challenging.
The Gender Equality in Advertising Project led by Women’s Health Victoria in partnership with the advertising industry and RMIT have developed a training to help the industry to navigate these challenges.
The first module will use interactive presentations, group learning, discussion and media content to focus on the impacts of sexism and gender inequality in advertising and how to apply gender equitable approaches to their work. The training consists of three x two-hour online workshops.
Following the workshop, participants should have an;
· Increased understanding of sexism and gender inequality
· Increased understanding of sexism in advertising and the broader health impacts
· Increased knowledge to apply gender equitable approaches to their work
Online workshop dates
This pilot has been split into 3- 2-hour sessions, delivered across the following dates via zoom. Participants must attend all three sessions.
Session 1: Impacts of Sexism in Advertising on women’s health & well-being - Tues 6th October
Session 2: Impacts of Sexist Advertising- Thurs 8th October
Session 3: Gender Equitable Approaches to Your Work- Tues 18th October
For any enquiries or clarification please contact; Bianca Walsh firstname.lastname@example.org 03 9664 9338
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