Advertising (in)equality project
Expressions of Interest for Project Reference Group
Because advertising is so influential, it also has the potential to positively transform gender norms and to support and normalise gender equality. For many years, community groups, academics and industry and grassroots activists have been raising awareness about stereotyping and sexualisation in advertising, and advocating for change.
In an Australian first, Women’s Health Victoria has been funded by the Victorian Government to engage industry, businesses, regulators, academics, activists and community members to build support for action to end sexism in advertising. To deliver this project, we are collaborating with expert partners Our Watch, Domestic Violence Victoria, RMIT University, City of Melbourne, Collective Shout and Venus Comms.
The project aims to:
We are establishing a cross-sectoral Reference Group to help guide the project. In addition to the seven project partners, we are looking to engage a broader group of new partners from the advertising industry (creative agencies), business (who commission advertisements), consumer representatives, organisations with expertise in intersectional approaches, prevention practitioners, government representatives, and other relevant experts.
The Reference Group will provide advice on how best to engage and build the capacity of advertising agencies, peak bodies, business, regulators, prevention practitioners and the community to take action on gender inequality in advertising. Reference Group members will also have an opportunity to provide input into key project deliverables.
It is expected that the Reference Group will meet approximately every two months until September 2019 (and potentially beyond this, subject to funding). Some additional communication with the Reference Group may be required between meetings and will take place via email or an appropriate online platform.